Kim Chiu Joins John Lloyd Cruz in Cherry Mobile

Kim Chiu joins John Lloyd Cruz as the new face of Cherry Mobile
Perfect for the trendy female market like one of the most sought after young actresses of her generation and now the new face of Cherry Mobile, Kim Chiu, the X90 Blush is Cherry Mobile’s new dual-SIM handset that merges functional technology and chic design with a good dose of feminine flair, ideal for young girls with busy lifestyle.

With its chic design and suite of multimedia features, Kim says, with Cherry Mobile X90 Blush, she finally found the right phone that matches her taste in fashion. “For me, the X90 Blush is not only a mobile phone, it’s a fashion statement.”
It’s easy to understand why. The compact handset features a glossy façade with a touch-screen monitor that is certified to turn heads and become a staple in the trendy femme fatale’s purse.

“X90 Blush blends into my kikay kit easily with its chic swiveling slider design. Blush is a mobile phone and accessory in itself. Girls like me will have a hard time going out of the house without it, because of its girly and stylish look, which makes it distinct from the other mobile phones” Kim added.

The X90 Blush also sports a variety of features that on-the-go ladies should find very useful. Its 2.0 Megapixel camera is the most fashionable way to capture “glam shots” of you and your friends, plus it’s a snap storing file as it is expandable up to 2GB micros SD and uploading shots to your Facebook. This phone also doubles as an MP3/MP4 player and an FM radio so Kim can listen to her favorite songs and be updated with the latest radio hits while waiting for the shoot or travelling to her next location.

Kim in particular said she liked how the X90 Blush helped keep her fit with its proprietary Body Mass Index Calculator software. The application for health and figure conscious ladies calculates overall body mass by analyzing height and weight. “The app helps me keep track of my overall wellness, and tells me if I am underweight, normal or overweight,” said Kim.

The easy-to-use Menstrual Center software, on the other hand, charts users' entire menstrual cycle, including possible fertile periods. All Kim needs to do is to type her last day of menstrual bleeding and the average number of her menstrual cycle days.

Besides the obvious kikay glam factor, Cherry Mobile X90 Blush ensures versatility to the different lifestyles of girls as it comes in three chic colors: baby pink, classy white and sassy purple.

The Cherry Mobile X90 Blush was launched in the market as early as 2009. “We’re just waiting for the perfect young and chic lady who will match the personality of X90 Blush, and it’s no other than Kim Chiu,” according to Agnes Conopio, Marketing Head of Cherry Mobile.

Cherry Mobile X90 Blush is available at Php 6,490 in all Cherry Mobile Concept Stores, Kiosks and Dealers nationwide.

The product is known in the Philippine mobile market as masa-friendly, chic and trendy phone yet still classy. Same goes for John Lloyd, who's the top leading man in the country and idolized by many. That's why he continues to be a brand ambassador of Cherry Mobile.

With Kim joining John Lloyd in the Cherry Mobile family is an indication of the product's growing success since its launch in the country last year.

At the press launch, Cherry Mobile boasted that they now have 45 different units available in the market.

Primetime Drama Princess Kim Chiu and Box Office King John Lloyd Cruz are two of the sought-after endorsers in the country with each having more than 10 endorsements.